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| How AI Is Helping Us in Digital Marketing? |
How AI Is Helping Us in Digital Marketing?
Recent years have seen a boom in the world of Artificial Intelligence where day by day AI is becoming stronger and stronger and making daily life tasks easier and more convenient to do. No matter where you are working in today's world you are arousing AI in any way whether it is in the form of smartphone AI features or chatgpt 4 type models in your phone. Now let's talk about how AI is helping people in the tough field of digital marketing?
There are several aspects where AI is being used for this purpose. I will try to keep it simple and informative as much as possible. Let's break down the whole thing into points so you will understand it better.
Media Creation with Help of Artificial Intelligence (AI)
if you are working within the field of digital marketing you will always use the content creation method to attract customers and buyers to buy the thing you are promoting for you or your client but as everyone knows making quality images with great background and the relevant things is always a hectic task and people don't like to do it as it require great time. Finding the right background is always difficult but with AI now you can create that background easily. Moreover problems like product mAIn banners are also solved by AI now AI can showcase ads of products within seconds while vit was a really difficult task backdays. I think you would have started to know where it is helpful. See picture below it is from AI.
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| How AI Is Helping Us in Digital Marketing? |
Nowadays following tools are being used:
Canva AI - A very amazing tool for creating awesome content for your work. Ranging from simple to somewhat complex ideas it can create.
Midjourney AI - A very emerging and good tool for user experience which helps create good visuals, and help you with your work. Mid Journey AI is recently going through major advancements and is being liked much. Moreover people are searching it more so midjourney AI is good if you use it.
DALLE 3 - One of the oldest and the starting AI models I know which offered visual creations. A best tool for the purpose of AI content and media creation
AI Powered Chatbots and Customer Supports By AI
Whichever website you visit or whichever store you visit you would have seen customer support and help support there and this should be there as anyone can need it. And i am sure you would also have used it sometime
Now AI chatbot is taking place where common questions and queries are directly solved by it and no need to talk to an agent or wait for the time 24 hours it is available and can solve simple tasks.
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| How AI Is Helping Us in Digital Marketing? |
AI chatbots are simply a blessing for the owners of stores as they provide availability of support 24 hours.
Personally, i know some AI powered chatbots which i found from searching they are:
Intercom AI Chatbot - A good software for integrating customer support options to your website and providing 24 hours AI chatbot support to your customers. Just like chat gpt 4 type models helping us.
Drift AI chatbot - A good chatbot for digital marketers for their stores and their websites solving queries of people easily and helping them buy thus increasing chance of sale. Personally I also think it could be a choice if you want to consider.
Chatfuel digital marketing AI chatbot - AgAIn a good and competitive chatbot you can consider as it is AI powered and helps people to solve queries.
Understanding Analytics In The Digital Marketing With Artificial Intelligence Models
Everywhere people use chat gpt 4 like models for solving their questions. Students sometimes use to solve some tricky questions chapter 4 like models are very good if you use them. Likewise in the field of digital marketing, analytics is very necessary. If you don't keep an eye on the analytics field, then you can’t run your business.
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| How AI Is Helping Us in Digital Marketing? |
Understanding analytics needs time and focus. But now many chatgpt-like bots are helping summarize data into simple forms for Artificial Intelligence. It is serving good in this regard, and it is appreciable.
Some good ones i know are:
Albert AI bot - A tool for you analytics manager and can help you understand well
Google Analytics - Recently google is also doing great work in AI and digital marketing and thus providing ease to people. Moreover google is a great company with a strong services network.
Hubspot - A known and used digital marketing analytics tool Artificial Intelligence bot which can help you.
Ad Targeting And Ad Creation By Artificial Intelligence And Its Importance In Digital Marketing
Understanding people's interest and helping create right ads which serve the right way and produce desired results is necessary and Artificial Intelligence is helping in this regard. People are using it in the ad creation stream of digital marketing frequently. It can help create and set right and useful ads.
Following are ones i found by research are:
Meta AI ad tools - When it comes to ad no one forgets Facebook and meta its ads are mostly used and now advantage+ is being used for this purpose. It is helping in digital marketing
TikTok AI ad tools - People who use ads on TikTok and run campaigns can use TikTok AI ad tools for digital marketing purpose
Conclusion
So, when talking about the field of digital marketing now AI is taking right steps to help in productive task and people are using Artificial Intelligence for this purpose it is helping in right way. Always use AI for good and productive purposes to benefit others.